CHALLENGE
Women’s menstrual cycle happens in four phases:menstruation, the follicular phase, ovulation, and the luteal phase. At each phase, a woman’s body has different needs and hormone levels fluctuate. For many women, their cycle has likely impacted how they feel. There is a lack of resource and knowledge on how fitness can positively impact your menstrual cycle and in general, your hormone health.
SOLUTION
I conducted the following steps and methods to get to my final solution:
- UX research: competitive analysis, user interviews, HMW and POVs
- Defined user persona and user journeys
- Defined information architecture and user flows
- Low, Mid and High fidelity prototyping
- Brand identity
- User testing and feedback
- Final prototype built in Figma
RESULT
The end result was a mobile application where you could create an exercise plan tailored to your menstrual cycle. The prototype was built in Figma and can be seen here.
If you would like to look at the full case study, you can view it here.
