CHALLENGE
Going to cybersecurity events can be dull at times. There are hundreds of vendors, and it can be a challenge to stand out from the crowd. For Infosecurity 2024, we wanted to go against the grain and create an experiential stand that would get conversations flowing. The event coincided with Tetris’ 40th anniversary, and what could be a better combination of cyber employees and video games? It’s a match made in heaven.
SOLUTION
To expand into a multi-channel campaign, I created teaser videos and visuals to get our audience excited for our booth. The booth consisted of a backdrop with 80s inspired graphics, and a Tetris arcade machine that allowed the team to capture lead data. Collateral and video content matched the stand theme.
