CHALLENGE
Sue Hendra and Paul Linnet’s books are some of the most popular on the Simon & Schuster roster. I was fortunate enough to create several trailers for their books, including 4 Supertato launches. The challenge with this project was time and the artwork itself. The essence of the characters had to be captured in the right way, and with the right sound effects.
SOLUTION
These projects were some of the most playful I have worked on. It really allowed us to unleash my imagination into a world that does not exist, and create viewing that would really excite children. I went all out with each trailer, really pushing the create and animated effects.
RESULTS
Ads published on TV advertising and shown on Sky TV kid’s channels, reaching 4 million viewers. My work was shared across social media channels.
