CHALLENGE
The previous website used Wordpress as the CMS, and the team found it dated and restrictive, as well as having more security risks. We approached Drum Studios to assist moving over to Craft CMS to host the website and consequently went through a redesign exercise. We wanted to make the website more modern and inviting to the main buyer persona, as well as refine our content and implement a new site map structure.
SOLUTION
The concept of the new website was to include a light and dark mode to improve accessibility needs for our audience. This fits along the brand meaning of having visibility to all. We implemented a new design with an easy-to-use CMS, and greater control over visual elements on page.
RESULTS
The process of replatforming the website has meant we have been able to implement a new server structure. We have also improved technical SEO from 73 to 93%. The SEO work is ongoing to implement new strategies for onand off page SEO methodologies. We also reduced our carbon emissions of the site by faster loading times and less heavy file usage.
