CHALLENGE
Founded in 2018, the FOME Alliance brings together leading institutions of business education to collaborate and innovate. The brand had not had much attention and needed to be relaunched to coincide with an in-person event.
SOLUTION
The FOME brand was tied to its sister brand, insendi, and would also have to have a use case of being cobranded. The design was influenced by Japanese Hanko stamps to give a seal of “approval”. The visual identity featured similar geometrical shapes to insendi and was given a more modern and fresh approach to the site.
RESULTS
The client had the website rebuilt in Squarespace for ease of use by the internal marketing team. The website had custom CSS elements added for elevated user experience. FOME Alliance were provided with a style guide, reskinned website, PowerPoint template, letterhead, and logos.
